The role of the CFO (Chief Financial Officer) has evolved over the last few decades. In year’s past, the primary function of the CFO was to report the numbers and manage the company’s finances. However, in today’s fast-paced, competitive environment, creating financial statements, and having an advanced knowledge in accounting is no longer enough.
The position now demands a much more strategic, high level, critical thinking approach. He or she must always be “peaking around the corners” and ensuring every decision aligns with the long-term goals of the organization.
The more time you spend analyzing your data, the more you help drive your business forward. The modern CFO should only spend about 10% of their time on transactions, and the remaining 90% on managing data. The better your insights, the better your decisions.
The level of risk continues to rise in today’s uncertain economic climate. The new CFO needs to be operating beside the CEO to navigate risks, make the organization resilient, and strengthen the overall business model.
CFOs can no longer rely on old tools to manage their company’s finances and make decisions. You must use innovative technology to capture, structure, and maximize the insights into your data. Identifying and managing the company’s most critical information is a task the modern CFO must own. You’ll need access to information on-demand with the ability to see the story behind the numbers.
You must be at the forefront of understanding the implications of all financial and regulatory guidelines and communicating that information to decisions-makers within your organization.
The new CFO must be able to look at the value their company is creating based on variables, such as intellectual property and intangible assets. These non-financial drivers are crucial to driving your business forward.
For additional insight into how you can impact your organization’s growth and ensure its security is ready for the next decade, download our Top 5 Reasons For CFO Failure report.
In today’s climate of economic uncertainty, the modern CFO has more to worry about than just financial statements.
Studies show that the majority of today’s CFOs are currently most concerned about:
For a more detailed look into these fears and how best to overcome them, visit our virtual Synoptix Summit session on Financials For The Future.
Jeana has been in the software industry for 13+ years specializing in ERP reporting solutions. She has decades of experience in creative content development and marketing and enjoys exercising, traveling & spending time with her husband & twin boys.
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